Topic outline

  • Social media in E-commerce

    Social media in E-commerce

    The most powerful tool for E-commerce websites is social media. The opportunity that you are provided for not only direct shoppers toward an attractive deal or a new product, but to engage with them and create a sense of community, is incredibly useful. Sometimes, it might be difficult to measure concrete returns on the indirect aspects of using social networks, such as asking questions and engaging in conversation with followers, these components help to build brand loyalty and a sense of community. When it comes to dealing with consumer, the interactions through social media will facilitate the procedure of retaining customers and indicate commitment to solve problems.


    COURSE INFORMATION
    Course Code - Title
    Social media in E-commerce
    Prerequisites No
    Language of Instruction English
    Language of Subtitles Turkish, Spanish, Bask, Greek, Dutch, Italian
    Who this course is for: Advanced technology users
    Course Type Optional
    Course Coordinator IED
    Instructor Maria Dalakoura
    Email mdalakoura@ied.eu
    Description The importance of using the social media accounts in e-commerce in order to promote your e-business and the threats that you may face in e-commerce
    Course Content 1.Importance of social media in e-commerce/e-business.
    2.Benefits of social media in e-business.
    3.E-business security.
    4. Threats in e-commerce environment.