Social media in E-commerce
The most powerful tool for E-commerce websites is social media. The opportunity that you are provided for not only direct shoppers toward an attractive deal or a new product, but to engage with them and create a sense of community, is incredibly useful. Sometimes, it might be difficult to measure concrete returns on the indirect aspects of using social networks, such as asking questions and engaging in conversation with followers, these components help to build brand loyalty and a sense of community. When it comes to dealing with consumer, the interactions through social media will facilitate the procedure of retaining customers and indicate commitment to solve problems.
COURSE INFORMATION Course Code - Title Social media in E-commerce Prerequisites No Language of Instruction English Language of Subtitles Turkish, Spanish, Bask, Greek, Dutch, Italian Who this course is for: Advanced technology users Course Type Optional Course Coordinator IED Instructor Maria Dalakoura firstname.lastname@example.org Description The importance of using the social media accounts in e-commerce in order to promote your e-business and the threats that you may face in e-commerce Course Content 1.Importance of social media in e-commerce/e-business.
2.Benefits of social media in e-business.
4. Threats in e-commerce environment.